BEAUTY: Discover J Beauty with Luxella.com

August 07, 2017

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I have heard so much raves about Japanese beauty products, both skincare and make up, be it online (I'm a YouTube obsessed right?) or from my friends who visited Japan.

However, it always lead to disappointment when I search some of the brand that interests me, simply because most Japanese product are not widely popular around the world.

Until lately I got really excited to attend the official launch of Luxella.com, an e-commerce beauty store with a focus on Japanese skincare and cosmetics, where they introduced their Japanese Beauty Philosophy, highlighting the difference in quality of Japan-made products.

Luxella.com even pampered guests with the opportunity to personally sample the range of products available on their website, including a free manicure session using Ueba Esou Gofun Nail Polish, which is available on their website.

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First try on this Gofun Nail Color during manicure session, this is the in-trend color right now, obsessed to it!

Luxella.com and Their Japanese Beauty Philosophy

Luxella.com’s mission is to make high quality made in Japan products accessible to the world. They focus a lot on ingredients’ formulas, aiming to provide real organic and natural products from some of the world's best factories in Japan, as many brands claim to be "natural" when they contain a lot of chemical.

Luxella.com had partnered up with main brands namely Ueba Esou, HerbEAU and Ecott Cosme. These brands that are exclusive to the website were specially curated by Luxella.com due to their natural, high quality organic ingredients and high manufacturing standards. Not to mentioned this e-commerce site is also the perfect destination for us to shop for various Japanese drugstore brands that are priced at a more affordable price range and are the newest and best in Japan’s cosmetic innovation.

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Some of the beauty product that can be purchased on their website being displayed for guests to sample.

Many Japanese products are not accessible outside of Japan as Japanese businesses are extremely particular about maintaining a high quality control standard as well as who they choose to work with. It takes a long time to earn their trust and ensure that a high quality standard is maintained throughout the sale of their products.

J Beauty vs. K Beauty

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Chief Beautyholic of Luxella.com, Kaylee Lim at the sharing session.

During the sharing session, we learned that Japanese Skincare philosophy is different from Korean skincare, where simple, natural and organic ingredients are preferred and that a minimalist approach to skincare is much preferred.

Where Korean Skincare focuses on producing trendy product lines at a fast pace and multi-step skincare routines using a whole arsenal of products, the Japanese belief is that less is definitely more when it comes to skincare - lesser steps in the daily ritual, using products with simple but powerful ingredients.

Brand Details

Ueba Esou is the oldest paint company in Japan (from Kyoto). They use traditional ingredients and modern methods to make Gofun Nail Polish - a water based, natural nail polish that is free from odors and is water permeable. ‘Gofun’ is made from crushed scallop shells.

HerbEAU’s star product is All-in-one Gel which is using the world first patented ingredient made from organic BIWA (Loquat). A product that is meant to replace toner/ moisturizer/ serum. It is made from Biwa fruit in Nagasaki and has many healing properties. It was formulated by dermatologist & pharmacists from SSC (Shinohara Skincare Clinic) & French Biologist Dr Bejit Ideas (PHD in BioChemistry, Chemistry Nobel Prize 2003 nominee).

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Presence of brand partner Mika Tsuneyoshi from HerbEAU, a high quality organic skincare brand with cutting-edge technology that hails from Nagasaki, Japan.

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Another guest of honored, Dr Bejit Ideas, PHD in BioChemistry, also the Medical Director of MI Innovation Lab, Tokyo, sharing insights of his research on centenarian (more than 100 year old) skin of Japanese women and the process of fermentation and extraction of anti-aging skincare ingredients from Biwa fruit.

Ecott Cosme Organic has a wide range of products created with raw ingredients from 47 prefectures of Japan. Products are create with ingredients such as wasabi harvested from the Miyage prefecture to rose petals from Shimane. Their cleansing and foam products are the most unique - it gently cleanses and removes makeup with just one step - perfect for saving time! It is also safe to use this cleanser on lash extensions.





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9 comments

  1. Thanks for sharing about the difference between J Beauty & K Beauty. Love the colour of the nail polish :)

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  2. Yes! I was there as well! Their product are really quality products! Love them 💕

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  3. I love both J beauty and K beauty and I believe in both.. so I really have to check out luxella

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  4. dear , where can get this product ?

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  5. Japanese skincare product is back in the market again after so long dominated by Korean products! Kudos!

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  6. They r back!yay! J Beauty and j everything else. I'm so in love with Japan...

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  7. I love Japanese products coz they always use the natural ingredients.

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  8. Wow!it looks cool and good sharing session with their launch.

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  9. this is a great idea! I'm only familiar w Shisedo but would be keen to know more japanese brands esp if they give english descriptions!

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